Nova Hair Why Salons and Hair Brands Are Switching to Vietnamese Raw Hair
Ten years ago most wholesale hair came from China or India. Today Vietnamese raw hair is the fastest-growing category in the market. Here’s why.
Strong, thick strands that survive lightening
Vietnamese donors’ hair is naturally thick, healthy and rarely chemically treated. That means intact cuticles — and intact cuticles are what let hair lift to #613 platinum without breaking. For salons in Europe and brands selling blonde textures, this is the single biggest reason to switch.
Longevity that justifies the price
Processed hair is priced attractively but lasts months. Properly cared-for Vietnamese raw hair lasts one to three years, survives repeated coloring, and keeps its luster. For a stylist whose name is attached to every install, that math is easy.
The hair village advantage
Most Vietnamese hair comes through one region: Bac Ninh province, where collecting and processing hair has been the local trade for generations. Working with a factory there — rather than a reseller several steps removed — means shorter supply chains, verifiable sourcing, and prices without middlemen margins.
What to watch out for
Not everything labeled “Vietnamese” is Vietnamese, and not everything labeled raw is raw. Use the tests in our guide to spotting fake raw hair — and buy from suppliers willing to prove origin on camera.